What a treat it is to be profiling Joan Beiriger’s Favorite Things for this post! I have been trying to nab Joan to do this for over a year now, she is one busy lady! Lucky for us she eeeked out some time to share what her favorite things are that inspire and comfort her while she creates her beautiful art! Thank you Joan!
I met Joan a year and a half ago at Surtex, but I had known of Joan for a couple of years prior by her wonderful and informative blog about art, the business of art, and art licensing. If there is one thing I can say about Joan it is that she is a true teacher at heart. While at Surtex she impressed me so much by emphatically guiding my sister and I to the back corner of the Stationary Show, just as it was closing on our last day there, to make sure we grabbed all the free Trade Magazines to take home for reference. For Joan, helping other artists succeed and get all that they can out of their business is what she is extremely passionate about. I have learned so much from Joan over the years and I am thrilled to be able to share with you a little glimpse into what fuels her creativity!
(OH – one more thing, I’ve heard Joan’s last name pronounced many different ways over the years, so I finally asked her what is the correct way to say Beiriger. Answer: “Bi-riger”, long “i” and “riger” as in “outrigger”. For some reason an “n” is often added into her name, making it sound like the Beringer Wine brand. Now we all know!)
Licensed artist Joan Beiriger is widely regarded as an expert in art licensing. Her popular blog features informative articles designed to educate those interested in the art licensing industry and attracts hundreds of readers each week.
After a successful, two-decade career in the cross-stitch industry, Joan started painting and educating herself about art licensing in the late 1990s. She also embraced the computer, and today is an expert in using Adobe PhotoShop and other applications to manipulate her art for specific products at her licensee’s request. Joan has created a robust body of art collections specifically for use on products. Her art has been licensed for numerous stationery, gift and home décor products, including greeting cards, gift wrap, gift bags, wall décor, decorative flags and mailbox wraps.
PRODUCTS: I absolutely love products and often purchase products with other artists work on them! I especially collect art on products by artists that I am familiar with, have met in person, and corresponded with via the internet. Surrounding myself with products remind and inspire me that there are many artists that are successfully licensing their art. I show some of the greeting cards on a bulletin board and larger items on shelves in my studio. But because I have collected so many, most are stored in boxes and rotated periodically with ones that are currently displayed.
THE INTERNET: I am so passionate about learning as much as I can about art licensing that it is not surprising that many of my favorite things are electronic tools that help me research manufacturers and understand related industries. I use the internet to search for manufacturers, retailers, artists, agent websites and find information about subjects that I am currently researching for blog articles. I also use the internet to view youtube videos about manufacturers, art, and Photoshop how-to-dos.
TV SHOWS: I do not look at TV very much but do love watching the home decorating shows on HGTV and also “some” realities shows. I have learned that shows like “So You Think You Can Dance,” “Fashion Star,” and “Broadway or Bust” embodies similar criteria that is needed to successfully license art. And by watching these shows emphasizes that it is not enough to have talent but a person must also be dedicated, willing to grow, learn from mistakes, listen to experts, work hard, and not give up.
CAMERA: My digital camera is a must for me. I use my Nikon Coolpix P90 for all kinds of photos for inspiration and reference. I use it to take pictures of flowers in my neighborhood and at a local garden center that allows picture taking, at the county fair, when traveling, and retail shows and museums if allowed. I take pictures of all types of subjects besides flowers that include tree bark, wooden decks, brick walls, sidewalks, and stones for textured backgrounds. Over the years, I have accumulated a diverse and robust body of photos. I lost count years ago when I had over 40 thousand pictures. Because I have so many, I always have images that inspire me and reference material for all year round such as fall leaves when I need to create autumn art in the spring.
IPad2: My IPad2 is my most favorite tool! I use it many hours each day at home and bring it with me when I have to wait for appointments and when I travel. It is used not only for entertainment during breaks in creating art but also for showcasing my art, listening to audio sessions on art licensing and business, and using the internet and reading/writing emails when connected to WIFI. But what I really enjoy the most is the ability to brainstorm and write down and organize art ideas in one place instead of having zillions of paper scraps that get lost. Also I enjoy the ability to do rough sketches and take photos if my camera is not handy. The IPAD is many tools-in-one!
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